Casinos feature loyalty programs to bond with players and offer a variety of incentives like hotel, dining, and shopping benefits
Most casinos offer loyalty or VIP programs to reward loyal customers, encourage repeat behaviors, and keep visitors playing. Players who bet frequently benefit from a variety of incentives such as rewards points, cashback, free spins, and more.
Why Casinos Offer Loyalty Programs
Both physical and online casinos feature loyalty programs to stay ahead of the competition by creating a bond between players and the casino. Loyalty can be measured by different indicators such as partnership behaviors, positive word of mouth, share of wallet, repeat visits, and repeat purchases. Casinos also seek to create emotional commitment so that players stick with their brand. The role of VIP or loyalty programs is to provide incentives so that customers stick with the casino. This is done by way of fostering emotional commitment. In the gaming industry, however, loyalty programs are not simply discount schemes that aim to increase repeat visits. Casinos typically use a variety of marketing tools and provide soft and hard benefits to target customers. Hard benefits are, for example, financial and tangible rewards such as free meals and rooms, room upgrades, rewards points, and free play. Soft benefits are in the form of special or preferential treatment and range from special services and amenities to major tournaments and exclusive events.
Benefits for Players
Even at the low tiers of rewards schemes, customers enjoy things like reload bonuses, invitations to member-only exclusive events, free entry into tournaments, cash bonuses, free bets, and free spins on slot games. Many online platforms offer detailed information about the selection of bonus features that different casinos advertise. Melbet, for example, is a good place to learn about the incentives, promotions, and bonuses offered by major casinos. Then, in addition to base level rewards, casinos also offer added incentives such as the option to earn rewards points and redeem them for services, free rooms and dining, free play, etc. At some casinos, players are free to gift their points to a friend.
Many casino resorts offer hotel benefits such as no resort fees, discounts on suite and room advertised rates, free nights, and discounted hotel stays. Complimentary late check-in and early check-out are often offered. There are also dining benefits such as celebration dinners and special member pricing. In addition, customers are offered entertainment and shopping benefits such as presale access to major shows and events, discounts at gift shops, and credits when shopping at select retailers. There is a range of exclusive access benefits as well, ranging from airfare credit and access to VIP lounges to VIP reservations hotline and priority lines at casino cages, restaurants, and hotel check-ins. Many casinos also feature complimentary self and valet parking. Some brands also offer partner benefits such as the option to earn and redeem points for access to major concerts, shows, and live sporting events.